Trust

Another Gitomer book for the Airplane reads.

In 1998 Jeffrey Gitomer took a leadership position and wrote a book about loyalty when the rest of the world was stuck on satisfaction. More than 500,000 world wide copies later, turns out he was ahead of the curve, and right on the money.

Ten years later he is again making a statement. The next decade will be defined by TRUST.

TRUST in countries, governments, corporations, and individuals.
TRUST in products, services, claims, speeches, commercials, and ads.
TRUST in clergy, sports heroes, teachers, firemen, and police.
TRUST in healthcare, economies, newspapers, books, and the internet.
TRUST in families and friends.

This breakthrough book defines trust, relates trust to truth, tells how to gain trust, how trust is lost, shows examples of trusted relationships, and how to rebuild trust. And for salespeople this book shows how to build loyal relationships and become a trusted advisor – written in Jeffrey's straight-forward style you have come to know – and yes, even trust.

Trust is the basis for all relationships.
This book will help you:

Tell the truth. This is the number one element of trust AND relationships.

Do what you say you will do. This is a test for being trustworthy and reliable.

Communicate in a timely manner. This shows you are responsible, on top of it, and that you care.

Bring value beyond your product or service. What you do to help others be more successful will be a true reflection of your character.

Be on time. Being on time shows you respect the other person’s time.

Be friendly. Smiling people are the gateway to open communication.

Be sincere. This can only come from belief in what you do, loving what you do, and caring for others.

Show and say genuine thanks. Be grateful for the opportunity to be of service.

Be consistent. I believe this element of trust is the most difficult to master because it combines all the other elements.

Give trust. You become trustworthy by giving trust to others.
It is important to demonstrate integrity and deal directly with those you work with to ensure the message conveyed is accurate. Trust is difficult when messages received in organizations are filtered through several layers of bureacracy. The value of small teams and small companies lies in integrity and trust that is demonstrated in all communication. This book by Gitomer is well worth reading and a great reminder of what succeeds in relationships, organizations and communication.

Goals What are Yours?

A new year always brings up the concept of goals and with two months into the year, you might want to ask yourself if you are achieving the goals you set out for yourself in 2009. Or, are you one of the individual's who doesn't feel goals are necessary? I always think of Alice in Wonderland when she comes to the fork in the road and the Cheshire Cat asks where she is going. Her reply is I don't know and the cat states "If you don't know where you are going, it doesn't matter which road you take". Do you know where you are going?

Let's discuss your goals. Are they specific and can they be measured and at the same time allow for flexibility? Do you challenge yourself and provide some excitement in your home and work life? Do your goals include giving something back to your community or society? Are the goals well balanced, realistic and based on your personal values?

Take some time today to think about your goals and whether or not you are achieving them. Also how do your goals relate to what Cajana is trying to achieve as a business? Do your goals and accomplishments demonstrate integrity, honesty, enthusiasm, creativity and a passion for what you are doing personally and professionally? Or are you not sure which road to take?

New Orleans Team

It has been cold in New Orleans so we have been walking across the stree to Lucy's to have 2$ tacos and edamame. Bob enjoyed their split pea soup and fish tacos. He keeps wanting to go back every night for dinner and I couldn't quite understand why until I met Amanda the Waitress. You can see from the picture that the reason for Lucy's for dinner for Bob is Amanda.


Bob has also been reading when he isn't at Lucy's. He completed a book called The Forgotten Man by Amity Shlaes. I keep waiting for a book report but he seems a bit too busy to give us a re-cap. He did mention he really enjoyed the book and it gave him some insight into the great depression. I was amazed because I have never seen Bob depressed!!